Critics also say the model can only work if Cos is manufacturing products that will last, and it becomes part of a larger shift in its business model. ![]() But, she says, at this point resale should be the minimum a brand is doing to reduce impact. Cos’s initiative comes as consumer interest in resale items is soaring last year, GlobalData predicted the resale market would grow from $24 billion in 2018 to $51 billion by 2023. ![]() ![]() H&M’s move will turn attention towards buying used, says Rachel Kibbe, director of circularity for Retrievr, a clothing and electronics collection service. Cos is one of the first major brands to operate resale for its own products. The seller sets the price - and provides the product information and manages postage - and Cos will take a 10 per cent commission “to cover the operational costs of resell”. The Swedish-owned brand says the “community-curated online selection”, which will launch globally this month, will enable peers to sell old favourites and shop new pieces from the brand’s archive. But pegging resale as sustainable is not a simple claim to make. The digital platform, called Resell, is being positioned partly as a circular and renewable solution. ![]() H&M-owned brand Cos is launching its own resale business, a move that will allow customers to buy and sell used Cos clothing.
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